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To the Editor: September is National Suicide Prevention and Awareness month. In 2021, the US Department of Veterans Affairs (VA) Office of Mental Health and Suicide Prevention marked the month by demonstrating why it is the national visionary when it comes to preventing suicide. The office rolled out several public service announcements (PSAs) about creating “space between thought and trigger.”1 These incredibly sensitive spots, the first of their kind, encourage safer storage and reduced access to firearms at points of heightened crises. The PSAs are timely, especially given the just released annual report showing that 69.2% of veteran suicide deaths are by firearm.2 Wide PSA dissemination is vital.

But concerningly, the PSAs completely missed the importance of critical partnerships. As described in Federal Practitioner 2 years ago, VA forged a groundbreaking collaboration with the National Shooting Sports Foundation (NSSF), the firearms industry trade association, and the American Foundation for Suicide Prevention (AFSP).3 Having NSSF as a partner advanced VA’s effort to ensure that lethal means safety counseling is culturally relevant, comes from a trusted source, and contains no antifirearm bias. Since then, VA and NSSF cobranded billboards in 8 states, encouraging storing firearms responsibly to prevent suicide. They collectively developed an educational, training, and resource toolkit that guides communities through the process of building coalitions to raise awareness about securely storing firearms when not in use.4 VA and NSSF have cross-listed safe storage websites. In May 2020, the VA cosponsored a COVID-19 suicide prevention video with the NSSF, AFSP, and the US Concealed Carry Association, including ways that the firearm industry, gun owners, and their families can help.5

Yet when the VA launched its PSA campaign last month, NSSF’s name was conspicuously absent. That must be corrected going forward. Reaching vulnerable veterans who own firearms requires partnerships with individuals and groups who own firearms. Going it alone undercuts the essence of what VA has worked so hard to achieve in the past few years.

Russell B. Lemle, PhD
Veterans Healthcare
Policy Institute

References

1. US Department of Veterans Affairs. Firearm suicide and lethal means safety, space between thought and trigger. Updated September 22, 2021. Accessed October 1, 2021. https://www.va.gov/reach/lethal-means

2. US Department of Veterans Affairs, Office of Mental Health and Suicide Prevention. 2021 National veteran suicide prevention annual report. Published September 8, 2021. Accessed October 1, 2021. https://www.mentalhealth.va.gov/docs/data-sheets/2021/2021-National-Veteran-Suicide-Prevention-Annual-Report-FINAL-9-8-21.pdf

3. Lemle, RB. VA forges a historic partnership with the national shooting sports foundation and the American foundation for suicide prevention to prevent veteran suicide. Published February 15, 2019. Accessed October 1, 2021. https://www.mdedge.com/fedprac/article/194610/mental-health/va-forges-historic-partnership-national-shooting-sports

4. US Department of Veterans Affairs, National Shooting Sports Foundation, American Foundation for Suicide Prevention. Suicide prevention is everyone’s business: a toolkit for safe firearm storage in your community. Published February 24, 2020. Accessed October 1, 2021. https://www.mentalhealth.va.gov/suicide_prevention/docs/Toolkit_Safe_Firearm_Storage_CLEARED_508_2-24-20.pdf

5. US Concealed Carry Association. Protecting mental health and preventing suicide during COVID 19. Published May 14, 2020. Accessed October 1, 2021. https://www.youtube.com/watch?app=desktop&v=Rp48Pnl5fUA&feature=youtube

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To the Editor: September is National Suicide Prevention and Awareness month. In 2021, the US Department of Veterans Affairs (VA) Office of Mental Health and Suicide Prevention marked the month by demonstrating why it is the national visionary when it comes to preventing suicide. The office rolled out several public service announcements (PSAs) about creating “space between thought and trigger.”1 These incredibly sensitive spots, the first of their kind, encourage safer storage and reduced access to firearms at points of heightened crises. The PSAs are timely, especially given the just released annual report showing that 69.2% of veteran suicide deaths are by firearm.2 Wide PSA dissemination is vital.

But concerningly, the PSAs completely missed the importance of critical partnerships. As described in Federal Practitioner 2 years ago, VA forged a groundbreaking collaboration with the National Shooting Sports Foundation (NSSF), the firearms industry trade association, and the American Foundation for Suicide Prevention (AFSP).3 Having NSSF as a partner advanced VA’s effort to ensure that lethal means safety counseling is culturally relevant, comes from a trusted source, and contains no antifirearm bias. Since then, VA and NSSF cobranded billboards in 8 states, encouraging storing firearms responsibly to prevent suicide. They collectively developed an educational, training, and resource toolkit that guides communities through the process of building coalitions to raise awareness about securely storing firearms when not in use.4 VA and NSSF have cross-listed safe storage websites. In May 2020, the VA cosponsored a COVID-19 suicide prevention video with the NSSF, AFSP, and the US Concealed Carry Association, including ways that the firearm industry, gun owners, and their families can help.5

Yet when the VA launched its PSA campaign last month, NSSF’s name was conspicuously absent. That must be corrected going forward. Reaching vulnerable veterans who own firearms requires partnerships with individuals and groups who own firearms. Going it alone undercuts the essence of what VA has worked so hard to achieve in the past few years.

Russell B. Lemle, PhD
Veterans Healthcare
Policy Institute

To the Editor: September is National Suicide Prevention and Awareness month. In 2021, the US Department of Veterans Affairs (VA) Office of Mental Health and Suicide Prevention marked the month by demonstrating why it is the national visionary when it comes to preventing suicide. The office rolled out several public service announcements (PSAs) about creating “space between thought and trigger.”1 These incredibly sensitive spots, the first of their kind, encourage safer storage and reduced access to firearms at points of heightened crises. The PSAs are timely, especially given the just released annual report showing that 69.2% of veteran suicide deaths are by firearm.2 Wide PSA dissemination is vital.

But concerningly, the PSAs completely missed the importance of critical partnerships. As described in Federal Practitioner 2 years ago, VA forged a groundbreaking collaboration with the National Shooting Sports Foundation (NSSF), the firearms industry trade association, and the American Foundation for Suicide Prevention (AFSP).3 Having NSSF as a partner advanced VA’s effort to ensure that lethal means safety counseling is culturally relevant, comes from a trusted source, and contains no antifirearm bias. Since then, VA and NSSF cobranded billboards in 8 states, encouraging storing firearms responsibly to prevent suicide. They collectively developed an educational, training, and resource toolkit that guides communities through the process of building coalitions to raise awareness about securely storing firearms when not in use.4 VA and NSSF have cross-listed safe storage websites. In May 2020, the VA cosponsored a COVID-19 suicide prevention video with the NSSF, AFSP, and the US Concealed Carry Association, including ways that the firearm industry, gun owners, and their families can help.5

Yet when the VA launched its PSA campaign last month, NSSF’s name was conspicuously absent. That must be corrected going forward. Reaching vulnerable veterans who own firearms requires partnerships with individuals and groups who own firearms. Going it alone undercuts the essence of what VA has worked so hard to achieve in the past few years.

Russell B. Lemle, PhD
Veterans Healthcare
Policy Institute

References

1. US Department of Veterans Affairs. Firearm suicide and lethal means safety, space between thought and trigger. Updated September 22, 2021. Accessed October 1, 2021. https://www.va.gov/reach/lethal-means

2. US Department of Veterans Affairs, Office of Mental Health and Suicide Prevention. 2021 National veteran suicide prevention annual report. Published September 8, 2021. Accessed October 1, 2021. https://www.mentalhealth.va.gov/docs/data-sheets/2021/2021-National-Veteran-Suicide-Prevention-Annual-Report-FINAL-9-8-21.pdf

3. Lemle, RB. VA forges a historic partnership with the national shooting sports foundation and the American foundation for suicide prevention to prevent veteran suicide. Published February 15, 2019. Accessed October 1, 2021. https://www.mdedge.com/fedprac/article/194610/mental-health/va-forges-historic-partnership-national-shooting-sports

4. US Department of Veterans Affairs, National Shooting Sports Foundation, American Foundation for Suicide Prevention. Suicide prevention is everyone’s business: a toolkit for safe firearm storage in your community. Published February 24, 2020. Accessed October 1, 2021. https://www.mentalhealth.va.gov/suicide_prevention/docs/Toolkit_Safe_Firearm_Storage_CLEARED_508_2-24-20.pdf

5. US Concealed Carry Association. Protecting mental health and preventing suicide during COVID 19. Published May 14, 2020. Accessed October 1, 2021. https://www.youtube.com/watch?app=desktop&v=Rp48Pnl5fUA&feature=youtube

References

1. US Department of Veterans Affairs. Firearm suicide and lethal means safety, space between thought and trigger. Updated September 22, 2021. Accessed October 1, 2021. https://www.va.gov/reach/lethal-means

2. US Department of Veterans Affairs, Office of Mental Health and Suicide Prevention. 2021 National veteran suicide prevention annual report. Published September 8, 2021. Accessed October 1, 2021. https://www.mentalhealth.va.gov/docs/data-sheets/2021/2021-National-Veteran-Suicide-Prevention-Annual-Report-FINAL-9-8-21.pdf

3. Lemle, RB. VA forges a historic partnership with the national shooting sports foundation and the American foundation for suicide prevention to prevent veteran suicide. Published February 15, 2019. Accessed October 1, 2021. https://www.mdedge.com/fedprac/article/194610/mental-health/va-forges-historic-partnership-national-shooting-sports

4. US Department of Veterans Affairs, National Shooting Sports Foundation, American Foundation for Suicide Prevention. Suicide prevention is everyone’s business: a toolkit for safe firearm storage in your community. Published February 24, 2020. Accessed October 1, 2021. https://www.mentalhealth.va.gov/suicide_prevention/docs/Toolkit_Safe_Firearm_Storage_CLEARED_508_2-24-20.pdf

5. US Concealed Carry Association. Protecting mental health and preventing suicide during COVID 19. Published May 14, 2020. Accessed October 1, 2021. https://www.youtube.com/watch?app=desktop&v=Rp48Pnl5fUA&feature=youtube

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